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Super Investors Series: Bill Ackman – The Activist Investor

Chris Carreck, January 2, 2025December 29, 2024

Super Investor #13 in our series is Bill Ackman – The Activist Investor.

Who is Bill Ackman?

Bill Ackman, the founder and CEO of Pershing Square Capital Management, is one of the most influential and controversial figures in the world of investing. Known for his activist investing approach, Ackman uses his financial acumen and strategic insights to bring change to the companies he invests in, often shaking up their management and operations. His style blends fundamental analysis with high conviction and a willingness to take bold, public stances.

Ackman’s career is marked by some of the most high-profile investment successes and failures, each offering lessons for the everyday investor. With a track record that includes turning around distressed companies and making large bets on undervalued assets, Ackman exemplifies the power of deep research, conviction, and resilience.

Bill Ackman’s Beginnings: The Making of a Super Investor

Early Influences

Born in 1966 in New York City, Ackman was raised in an entrepreneurial environment. His father, Lawrence Ackman, ran a successful real estate finance company, which likely planted the seeds of Bill’s interest in business and investing. Ackman attended Harvard, where he earned both his undergraduate degree and an MBA. His education at Harvard, combined with his early exposure to finance, helped shape his rigorous and analytical approach to investing.

Professional Beginnings

Ackman co-founded Gotham Partners in 1992, an investment firm that managed capital for wealthy individuals. Despite initial success, Gotham Partners faced challenges, including legal battles and poor-performing investments, leading to its closure in 2003. Undeterred, Ackman launched Pershing Square Capital Management in 2004, quickly establishing it as a major player in the hedge fund industry. His early struggles at Gotham Partners taught him resilience and underscored the importance of risk management—lessons that continue to guide his investing philosophy.

Investment Philosophy: How Bill Ackman Approaches the Market

Core Principles

At the heart of Ackman’s investment philosophy is a belief in the power of activism. He targets undervalued companies with strong fundamentals but flawed operations or governance, then works to unlock their potential through strategic changes. Ackman prioritizes transparency, stating:
“When you own a stock, you are an owner of the company.”

Investment Approach

Ackman’s strategy can be broken down into the following components:

  1. Stock Selection Criteria:
    Ackman prefers companies with:

    • Strong brands and competitive advantages.
    • Potential for operational or strategic improvement.
    • Undervalued assets relative to their market price.

    Example: His investment in Chipotle Mexican Grill (CMG) during its food safety crisis leveraged the company’s strong brand equity and customer loyalty to deliver long-term gains.

  2. Research Process:
    Ackman employs exhaustive research, focusing on financial statements, industry trends, and management quality. He often works with consultants and advisors to ensure a thorough understanding of the company.
  3. Portfolio Management:
    Unlike heavily diversified investors, Ackman typically maintains a concentrated portfolio of high-conviction bets. This approach magnifies both his successes and his failures.
  4. Risk Management:
    Ackman mitigates risk by thoroughly analyzing worst-case scenarios and maintaining significant liquidity in his portfolio. For instance, during the early months of the COVID-19 pandemic, Ackman famously placed a $27 million hedge on credit markets that generated a $2.6 billion profit.

Track Record: The Wins (and Losses) that Defined Bill Ackman

Major Successes

  • Canadian Pacific Railway (CP):
    Ackman’s activism transformed CP from an underperforming company into one of the most efficient railways in North America. His efforts led to substantial operational improvements and increased shareholder value.
  • Restaurant Brands International (QSR):
    Ackman’s investment in the parent company of Burger King demonstrated his ability to spot growth opportunities in the fast-food industry. The company’s subsequent acquisitions of Tim Hortons and Popeyes solidified its market position.
  • Chipotle Mexican Grill (CMG):
    After Chipotle’s food safety crisis, Ackman stepped in, advocating for operational improvements and a refreshed marketing strategy. This investment ultimately paid off as the company regained consumer trust and saw a significant rise in its stock price.

Notable Challenges

  • Valeant Pharmaceuticals (now Bausch Health, BHC):
    Ackman’s high-profile bet on Valeant ended in a significant loss. His investment was based on the company’s aggressive growth strategy, but controversies surrounding its business practices led to a sharp decline in stock value. This experience underscored the importance of ethical considerations in investing.
  • Herbalife (HLF):
    Ackman’s public short position against Herbalife, which he accused of being a pyramid scheme, turned into a protracted and highly publicized feud with fellow billionaire investor Carl Icahn. Although Ackman eventually exited the position, the episode highlighted the risks of public short-selling campaigns.

Lessons for the Everyday Investor

  1. Do Your Homework:
    Ackman’s success relies on exhaustive research and a deep understanding of the businesses he invests in. Individual investors should adopt a similar approach, thoroughly analyzing financials, industry dynamics, and competitive positioning before investing.
  2. Have Conviction but Be Adaptable:
    While high conviction is critical, it’s equally important to admit mistakes and pivot when necessary. Ackman’s Valeant loss is a reminder to stay humble and learn from setbacks.
  3. Focus on the Long Term:
    Ackman’s investments often take years to play out. His ability to stay focused on the big picture is a valuable lesson for buy-and-hold investors.
  4. Understand the Risks of Activism:
    Activist investing isn’t for everyone. However, investors can learn from Ackman’s willingness to engage with company management and advocate for change.
  5. Diversify Wisely:
    While Ackman’s concentrated portfolio approach works for him, most individual investors should aim for balanced diversification to manage risk effectively.

Overcoming Challenges and Criticism

Ackman has faced his share of challenges, from early struggles at Gotham Partners to high-profile investment failures. However, his ability to bounce back demonstrates the importance of resilience in investing. While critics often label him as overly aggressive or confrontational, Ackman’s results and contributions to shareholder value cannot be ignored.

The Legacy of Bill Ackman

Bill Ackman has left an indelible mark on the investment world, both as a successful activist investor and a thought leader. His firm, Pershing Square Capital Management, remains a major force in the industry, managing billions of dollars in assets. Beyond his professional achievements, Ackman’s philanthropic initiatives, such as his support for affordable housing and education, further solidify his legacy.

Timeless Quotes and Wisdom from Bill Ackman

Ackman’s investment philosophy can be summarized by his focus on ownership and accountability:
“The best investments are usually simple ideas.”

This principle serves as a reminder for individual investors to prioritize clarity and simplicity in their investment decisions.

Conclusion: The Enduring Influence of Bill Ackman

Bill Ackman’s career offers a masterclass in the power of activism, deep research, and perseverance. While his high-profile failures highlight the risks of investing, his successes demonstrate the rewards of thorough analysis and conviction. By applying Ackman’s lessons, everyday investors can improve their own approach to the market—focusing on long-term value and the importance of understanding every investment they make.

Happy Investing

General Super Investors BHCCMGCPHHCHLFQSR

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