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Why Holding Cash Feels Safe—But Might Cost You in the Long Run

Chris Carreck, March 17, 2025February 1, 2025

Learn More on Why Holding Cash Feels Safe But Might Unfortunately Cost You in the Long Run. When the stock market reaches all-time highs, many investors feel uneasy about putting their money to work. The fear of buying at the top and experiencing a downturn often keeps people on the sidelines, holding cash as a “safe” alternative. While this might seem like a rational strategy, it comes with hidden risks that can significantly impact long-term wealth.

In this article, we’ll explore why holding cash during market highs feels psychologically comforting, the hidden costs of staying on the sidelines, and how smart investors navigate these emotions to make sound financial decisions.

Why Holding Cash Feels Safe During Market Highs

1. Fear of Buying at the Top

One of the biggest psychological barriers investors face is the fear of buying at a peak. It’s natural to worry that the market might crash right after you invest, causing an immediate loss. This fear is rooted in recency bias—our tendency to believe that recent trends will continue.

  • Investors who remember the 2008 financial crisis or the 2020 COVID crash may feel that another downturn is always just around the corner.
  • The media often amplifies fears by highlighting “overvalued” stocks or predicting imminent recessions, making people hesitant to invest.

However, history has shown that even when you invest at market highs, long-term returns tend to be positive.

2. Psychological Comfort of Holding Cash

Cash provides a sense of security because it doesn’t lose value in nominal terms. Unlike stocks, which can fluctuate daily, cash stays constant. This stability makes it feel like a safe option—especially when markets seem risky.

But while cash might feel safe, it has hidden risks that erode wealth over time.

The Hidden Costs of Holding Too Much Cash

1. Opportunity Cost: Holding Cash and Missing Out on Market Gains

One of the most significant risks of holding cash is missing out on compounding returns. The stock market has historically trended upward despite short-term downturns. Investors who sit on the sidelines waiting for a perfect entry point often miss out on substantial gains.

Consider the S&P 500’s long-term performance:

  • Over the last 50 years, the S&P 500 has returned an average of 10% annually, despite multiple recessions, crashes, and corrections.
  • A $10,000 investment in the S&P 500 in 1990 would be worth over $200,000 today.

2. Inflation Erodes the Value of Cash

While cash may seem risk-free, inflation silently reduces its purchasing power over time.

  • If inflation averages 3% per year, cash loses nearly 50% of its value in about 24 years.
  • A dollar saved today won’t buy the same amount of goods and services in the future.

For example, someone holding cash instead of investing in Amazon (AMZN) or Apple (AAPL) over the last decade would have missed out on significant wealth creation.

3. The Myth of Holding Cash and Waiting for a Market Crash

Some investors hold cash, believing they’ll deploy it when the market crashes. However, market crashes are unpredictable, and waiting for them often leads to long periods of inaction.

  • After the 2008 financial crisis, many investors waited years for a further dip that never came. Those who stayed on the sidelines missed one of the longest bull runs in history.
  • After the COVID crash in 2020, the market rebounded in months, not years. Investors who were waiting for a prolonged downturn missed out.

A study by JP Morgan found that missing just the 10 best days in the market over a 20-year period can cut overall returns in half. Since the best days often follow the worst, sitting on cash can be a costly mistake.

How to Manage Cash Wisely Instead of Sitting on It

1. Use Dollar-Cost Averaging (DCA)

For investors worried about market highs, dollar-cost averaging (DCA) can be a powerful tool. Instead of investing a lump sum all at once, DCA spreads investments over time, reducing the impact of short-term volatility.

  • Example: Instead of investing $50,000 at once, an investor can invest $5,000 per month over 10 months.
  • This reduces the risk of buying at a peak while ensuring steady market participation.

2. Maintain a Balanced Portfolio

Rather than holding excessive cash, investors can balance their portfolios with a mix of:

  • Equities: High-quality stocks like Microsoft (MSFT) and Johnson & Johnson (JNJ) for long-term growth.
  • Bonds or Dividend Stocks: To provide stability and income.
  • Cash Reserves: Enough to cover emergencies or short-term expenses, but not so much that it drags down portfolio performance.

3. Invest in Quality Businesses for the Long Term

Instead of worrying about short-term market fluctuations, investors should focus on buying great businesses at reasonable prices and holding them long-term.

  • Warren Buffett has famously said: “The best time to buy a great company is whenever you can afford it.”
  • Stocks like Procter & Gamble (PG) and Nvidia (NVDA) have rewarded patient investors despite going through multiple market highs.

Final Thoughts: on Holding Cash or Invest?

While holding cash may feel safe, it often comes with significant hidden risks, including inflation erosion and missed opportunities. Market highs can be intimidating, but history shows that long-term investing in quality businesses is one of the best ways to build wealth.

Instead of waiting for the perfect moment, investors can use dollar-cost averaging, balanced portfolios, and a focus on long-term growth to navigate market highs confidently.

The key takeaway? The market will always have ups and downs, but time in the market beats timing the market.

Happy Investing!

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